Zwilling / Tweezerman
Beauty and Personal Care
Shopify Plus, Shopify B2B, Microsoft Dynamics 365
Tweezerman migrated their 7 ecommerce storefronts from Magento 2.0 to Shopify Plus and needed a scalable, easy-to-maintain, dedicated storefront for their UK & US B2B wholesale customers adopting Shopify’s newly launched B2B features. The engagement spanned all essential phases, including project discovery and stakeholder alignment, technical data migration, Microsoft Dynamics D365 integration, activation of wholesale functionality, custom theme design and development, ADA compliance, and a streamlined development, quality assurance, and launch workflow.
LIM set out to migrate the storefronts, order data, customers/companies, catalogs, and intake processes while taking advantage of Shopify’s built-in functionality while maintaining the future opportunity to adjust the storefronts to include D2C Bulk Pricing/outlet style offers. The solution included a custom intake workflow for new customers, which triggers response delivery to Tweezerman’s internal Sales representatives to review and establish relationships with their vendors. Once a vendor is approved on the internal side of the business, a record is created in D365 and subsequently sent to Shopify for order intake. LIM built custom middleware to transform D365 records to create Company profiles with multi location ordering and multi catalog assignments within Shopify.
Launched a dedicated UK and US B2B wholesale storefront on Shopify Plus, using Shopify’s newly launched B2B features.
Delivered a B2B customer intake workflow including custom forms for Company and Location record creation, internal Sales review, D365 record creation after approval, and sending the record to Shopify for order intake.
Connected catalog creation and pricing to Microsoft Dynamics 365 for easy updating and assignment to companies.
Delivered a unified codebase aligned with the other Tweezerman storefronts for an easy development workflow.
