Hotels often struggle with managing reviews and feedback scattered across multiple platforms such as Google, Facebook, and Yelp. This fragmentation leads to delayed responses, inconsistent brand communication, and missed opportunities to improve customer satisfaction. Additionally, marketing managers require comprehensive insights into the performance of different locations to make informed decisions and implement effective strategies
The Solution
Our team developed a web-based application that addresses these challenges by providing a centralized platform for managing all external communications. Key features included a unified dashboard, brand communication guidelines and AI-Assisted reports.
The Result
Delivered a centralized, web-based platform for managing external hotel communications across review channels.
Implemented a single interface and unified dashboard to monitor and respond to reviews from Google, Facebook, and Yelp, supporting timely and consistent communication.
Included brand communication guidelines to help maintain consistent messaging across locations.
Provided a dedicated testing environment, regression tests, and CI/CD to support a reliable release workflow.
Delivered advanced analytics and AI-generated reports that provide location performance overviews and actionable suggestions to improve customer satisfaction.