Linnworks
Supply Chain Management
Gorgias, EasyPost, Klaviyo, PHP, React, JavaScript, Laravel, MySQL
Austin, Texas, USA
Linnworks needed to improve how key parts of its ecommerce ecosystem worked together. Across customer support, shipping, and marketing, teams relied on accurate, real-time data to operate efficiently, but disconnected systems created friction.
Support teams needed faster access to order and inventory information, shipping workflows needed greater automation and carrier flexibility, and marketing efforts needed better alignment with real-time purchase and inventory data. At the same time, Linnworks was looking to expand shipping capabilities and create a more connected operational environment across these functions
LIM supported Linnworks through a set of integrations designed to improve data flow, reduce manual work, and strengthen operational efficiency across multiple areas of the business. These efforts included:
Customer support integration: Gorgias was connected with Linnworks to give support teams immediate access to order details, customer information, and inventory status.
Shipping automation: EasyPost was integrated with Linnworks to automate shipping workflows, synchronize shipping details and tracking updates, and reduce manual entry.
Marketing synchronization: Klaviyo was connected with Linnworks to synchronize customer data, purchase history, order details, and inventory levels, supporting more personalized and timely campaigns.
Carrier expansion and middleware development: LIM also supported the EasyPost connection through resource augmentation, providing experienced Laravel developers to build middleware using Laravel and MySQL for an MVP structured around domestic shipment fields, webhooks, and event listeners.
Testing and reliability: Across these integrations, the work included connection setup, automatic data synchronization, testing, and error handling to support reliable performance between systems.
The combined integration effort delivered measurable improvements across support, shipping, and marketing operations:
25% reduction in support response times, helping teams respond faster with more accurate order and inventory information.
30% reduction in shipping processing time, improving operational efficiency and reducing manual errors.
20% increase in email-driven sales, driven by more relevant marketing messages and better synchronization of real-time commerce data.
Access to 200+ carriers, expanding shipping options and improving shipping and returns capabilities.
