Houzer
Kitchen and Bath Fixtures
BigCommerce, GitHub, Microsoft Clarity (CRO)
Houzer Sink’s BigCommerce store faced significant challenges that were impacting their e-commerce performance. Their storefront suffered from outdated visuals that didn’t reflect their brand’s quality, the user experience was suboptimal across core pages, particularly on mobile devices, and they needed rapid, impactful improvements to boost conversion rates and sales. The website’s performance was affecting user engagement and sales potential.
We conducted an extensive CRO (Conversion Rate Optimization) audit, identifying 30+ high-impact quick wins that focused on optimizing crucial aspects of the user journey, particularly the product pages, collection pages, and other key site elements. We implemented a GitHub connector for version control and improved collaboration, ensuring safe and trackable development as well as executed high-level speed optimization to enhance overall site performance prioritizing mobile-first improvements to address critical user experience issues.
Completed a CRO audit and identified 30+ high-impact quick wins, focused on improving the user journey across product pages, collection pages, and other key site elements.
Delivered core experience optimization and speed improvements, achieving 20% faster page load speeds, with a mobile-first focus.
Implemented a GitHub connector for version control, enabling secure, trackable development and improved collaboration workflows.
Produced training videos for content updates and provided ongoing support for the Houzer team.
