Gerber Childrenswear
Children’s Apparel
Shopify Plus, Klayvio, Yotpo, Findify, Attentive, ShopPay, Google Tag Manager
Greenville, South Carolina, USA
Gerber Childrenswear faced challenges in executing their Shopify storefront theme changes and upgrades without version control. Frequent theme changes were required to keep the site visually appealing and aligned with marketing campaigns, while also launching new storefront customization and development work. Additionally, they needed to upgrade to a new Shopify theme version with enhanced features and capabilities, requiring a seamless codebase transition while maintaining compatibility with existing customization. Ensuring thorough testing of updates in protected environments and coordinating efficiently between the internal e-commerce team and an external agency added further complexity to the process.
A comprehensive solution was devised using Shopify’s advanced capabilities, particularly the GitHub connector. Key elements included:
1. Utilizing Shopify Themes GitHub Connector
Version Control: GitHub allowed structured and organized management of code changes, facilitating easy tracking and rollback if necessary.
Collaboration: The integration enabled efficient collaboration between the internal team and the agency, reducing the risk of errors through systematic reviews and merges.
2. Seamless Transition and Testing Environment
Testing Environment: A dedicated staging environment ensured all changes were thoroughly tested before deployment.
Automated Testing: Scripts ran regression tests on new themes and upgrades, identifying previous customizations to transfer and fixing issues early.
3. Streamlined Workflow
Continuous Integration/Continuous Deployment (CI/CD): Automated testing and deployment reduced manual intervention and sped up the process.
Training & Support: Ongoing discussion and support sessions ensured the internal team was comfortable with the new workflow.
4. Ongoing Development Support
Modular Development: Refactoring the theme into modular components allowed easier updates and maintenance.
Support and Maintenance: Regular check-ins and support continuously improved the site based on user feedback and analytics.
Implementing these solutions yielded significant positive outcomes:
