The team connected Gorgias with Linnworks to provide support staff with immediate, centralized access to critical order, customer, and inventory data. Simultaneously, Klaviyo was integrated with the core system to synchronize customer data, purchase history, and real-time inventory levels. This synchronization allowed for the delivery of more personalized and timely marketing campaigns, ensuring that promotional messaging was always aligned with current customer behavior and stock availability.
To modernize shipping operations, EasyPost was integrated to automate workflows, synchronize tracking updates, and eliminate manual entry requirements. Support for this connection was bolstered by experienced Laravel developers who built custom middleware using Laravel and MySQL. This technical solution, structured around domestic shipment fields, webhooks, and event listeners, provided the necessary infrastructure to manage complex logistics and connect to over 200 carriers.
