Case Study

Blundstone Shopify Revamp for Peak Demand

Client

Blundstone

Industry

Footwear

Technologies

Shopify Plus

The Challenge

Blundstone needed to modernize and stabilize multiple regional storefronts while preparing for peak seasonal demand. Performance bottlenecks, legacy constraints, and fragmented infrastructure limited their ability to scale during high-traffic periods, especially heading into Black Friday. The brand required a scalable Shopify Plus architecture capable of supporting global expansion, complex merchandising logic, and enterprise-level performance.

The Solution

LIM rebuilt and launched three Shopify Plus storefronts using a custom performance-focused theme and implemented infrastructure upgrades to address performance bottlenecks and legacy constraints. The work focused on improving storefront speed, reducing system load, and enabling complex fulfillment and merchandising logic within a scalable Shopify Plus architecture designed to support global expansion.

The Result

Black Friday 2025 Impact:

  • +137% single day revenue YoY

  • +12% peak order period growth

  • +28% returning customer rate

  • 3% CR maintained at peak scale

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