Case Study

A top 10 global bank – Corporate Event Landing Pages

Client

Top 10 Global Bank

Industry

Finance

Technologies

PHP, React, Javascript, Graphic Design

Location

Worldwide

The Challenge

The global bank was facing a unique challenge in keeping up with the demands of hosting approximately 800 themed corporate events annually. These events were pivotal for maintaining and strengthening relationships with their prestigious clients and investors. Each event required a dedicated landing page that not only aligned with the event’s theme but also provided detailed information, registration capabilities, and mirrored the high standards of the global banks brand. However, the volume and frequency of these events placed a significant strain on their internal resources.

OUR APPROACH

LIM was approached to provide specialized support in creating and managing these event landing pages. Recognizing the importance of these events for Bank’s client relations, we devised a strategy that was both scalable and efficient.

The Solution

Our comprehensive solution encompassed several key areas:
  1. Landing Page Development: We assembled a team of skilled web developers and designers dedicated to creating bespoke landing pages for each event. These pages were not only visually appealing but also user-friendly, ensuring a seamless registration and information process for attendees.
  2. Thematic Design Consistency: Understanding the importance of branding and thematic consistency, our designers worked closely with Bank’s event planning team. This collaboration ensured that each landing page accurately reflected the theme and ethos of the event.
  3. Efficient Content Management: To handle the volume of events, we implemented a streamlined content management system. This system allowed for quick updates, easy replication of similar event formats, and ensured that all event information was current and accurate.
  4. Analytics and Reporting: To gauge the success of the landing pages and to gather insights for future improvements, our team integrated advanced analytics tools. These tools provided valuable data on user engagement, registration numbers, and overall page performance.
  5. Ongoing Support and Updates: Given the year-round nature of these events, our team provided continuous support and updates. This ensured that each landing page remained functional, engaging, and up-to-date with the latest event details.

The Result

The partnership with LIM enabled the bank to successfully manage the digital aspects of their corporate events. The tailored landing pages enhanced the overall experience for clients and investors, leading to higher engagement and attendance rates. The efficiency and quality of our work also allowed the Bank’s internal teams to focus on other critical aspects of event planning and execution.

FUTURE COLLABORATION

The success of this project has solidified a lasting relationship with this global bank. Our ability to deliver high-quality, efficient solutions has made LIM a go-to partner for their future digital needs.

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