L’Oreal / Kiehl’s
Eccomerce
Demandware, Digital Marketing, Graphic Design
New York, USA
In the summer of 2016, L’Oréal was preparing for a series of ambitious product launches for Kiehl’s. This was a crucial period, leading up to the high-profile September fashion week. The launches required extensive marketing, digital presence, and e-commerce readiness. However, L’Oréal faced a critical challenge – they were in the process of migrating Kiehl’s digital platform from a custom solution to Demandware, a leading e-commerce platform. This migration, coupled with the need for extensive marketing efforts for the product launches and the upcoming fashion week, placed a substantial strain on their internal resources.”
LIM, with its expertise in digital solutions and marketing, was approached to provide comprehensive support during this pivotal phase. We understood the unique challenges of L’Oréal’s situation – managing a major platform migration while executing a high-stakes marketing strategy.
Our solution was crafted to address each aspect of L’Oréal’s challenge:
The partnership between L’Oréal and LIM yielded outstanding results. The product launches were met with enthusiastic reception, significantly boosting Kiehl’s brand visibility and sales. The smooth migration to Demandware enhanced their e-commerce capabilities, leading to an improved customer experience and increased online transactions. The marketing efforts around fashion week created a substantial buzz, further solidifying Kiehl’s as a leading brand in the beauty and skincare industry.
