Linnworks
Supply chain management
Klaviyo integration: Marketing automation platform
Austin, Texas, USA
Midsized eCommerce companies using Klaviyo for personalized email marketing struggled to align their campaigns with real-time inventory and order management data. Without accurate information on product availability and customer orders, creating targeted, effective email campaigns was a constant challenge. They needed a seamless way to sync marketing efforts with inventory data to improve personalization and boost sales.
Customers integrated Klaviyo with Linnworks to synchronize customer data, order details, and inventory status, enabling more personalized and timely marketing efforts.
Implementation
1. Connection Establishment: The marketing team connected Klaviyo with Linnworks through the integration module.
2. Data Synchronization: Configured automatic synchronization of customer purchase history, order details, and inventory levels between Linnworks and Klaviyo.
3. Error Handling: Tested the integration for various scenarios, including data discrepancies and synchronization failures, to ensure robust error handling mechanisms.
The integration delivered impressive results. Businesses saw:
